Private Provence Rosé · Inner Circle
Welcome to the Inner Circle.
La Dushi is not for everyone. It was never meant to be. A private Côtes de Provence rosé, made for a small group who chose to be part of something before it existed.
The invitation
No campaigns. No shelves. No explanation. Only a circle — and those invited into it.
Unlike almost every other premium wine, La Dushi cannot be purchased. It is reserved for a select group of Founders who joined the project before there was a product, a brand, or even a finished bottle. They invested their trust first, and this wine became a lasting symbol of that confidence.
What is La Dushi
The refinement of Provence, with the soul of Curaçao.
A Private Provence Rosé, crafted within the AOP Côtes de Provence from Notre-Dame-des-Anges — one of the most refined and sought-after terroirs in the region. Not developed for the market, but for a moment, a group, a feeling.
The name comes from Papiamentu, the language of Curaçao. Literally it means sweet, or sweetheart. Its real meaning runs deeper: warmth, appreciation, and the joy of sharing life’s most meaningful moments with the people who matter most.
The symbol
The eye is not decoration. It is recognition.
If you understand it, you don’t need it explained.
Impressions
Where the bottle tends to end up
The craft
Wine should not impress first. It should feel right.
Composed from Grenache, Cinsault and Syrah, and curated with Koen van der Plas — Sommelier of the Year, Gault & Millau 2019, and Michelin Sommelier Award winner in 2020.
The taste
Fresh red berries, soft citrus, and a subtle mineral edge. Light, refined, and quietly present.
For who
La Dushi exists for founders, their circle, and those invited. There is no public access. If you are here, you already belong.
Each bottle carries the initials of the founders — not as a label, but as a permanent mark of origin. Each Founder receives only a limited number of bottles every year, and most choose to share them with family, close friends and special guests.
Sharing access instead of owning exclusivity.
La Dushi was never meant to become a brand.
Created by Dennis Groot Zevert together with Koen van der Plas — not to launch something, but to capture something. Every bottle represents relationships rather than transactions.
Request access does not exist. Sharing access does.